Shantanu Chaturvedi

CEAT

CEAT- A renowned international tyre company, wanted to create a flash card design and it's packaging for one one their initiative. Where they were looking at some creative, modern and elegant designs and illustrations to attract employees and make them engaging in the initiative.

They wanted something fresh and yet in line with their proposed brand guidelines.

It was indeed the interesting and most challenging project where we got to learn many of the facets of Human Resource initiatives and the psyche of employee, as how to make the product attractive and engaging.

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